“All this color and pattern is not something you typically see in a hair shoot but based on the elements and principles of design, we know that if we create chaos in the entire image then the calmest thing you see will be the model’s face and hair and that becomes the emphasis and the focal point,” Shortall says. “The shoot was different, too, in that the models and their personalities were very much a part of the overall concept.” The photo campaign, NOH8, was also an influence. With a mission to promote equality through visual protest, the NOH8 movement used black-and-white imagery and their models as canvases. With this collection, the message of MY perfect ME is being received, boldly and beautifully, via a visual salute to free expression. HAIR: @theebillygalaxy @lynetteboshearstatum @matthew.wella @galin.ed @fay_wella MUA: @novakaplan NAILS: @nailartbysig STYLING: @lisa_tv PHOTOGRAPHY: @larettahouston VIDEOGRAPHY: @mitch.bonaldi MODELS: @ernestogarcia222 @actorwhoemit_carbon @theonlysuccubus @beccy_quinn @kitsuneghost @wellaeducation @wellahairusa @wellahair @ghd_northamerica @ghdhair @ghdhairpro @hairbrained_official @modernsalon @american_salon @esteticamagazine @behindthechair_com @cosmoprofbeauty #prosdoitbetter #stylistspotlight #wellasignatureartist #wellaed #askwella #wellaartist #wellawins #wellalife #wellalove #wellafamily #wellacommunity #haireducation