matthew.wella
Aug 6
38
4.64%
"The team behind this shoot, operating under the name “Pop Anomaly,” are all Wella Professionals artists who were challenged to pitch a concept so compelling it would earn them an exclusive photo shoot, sponsored by Wella Education. Having won that honor, they gathered at the Wella Studio in Calabasas, CA, an education hub and also a hot spot for creative risk-taking. Their vision was to reveal the individual style and spirit of their models and to express the glorious diversity and innate loveliness in everyone, especially those rebellious anomalies, through a collection they call MY perfect ME.
'MY perfect ME is all about embracing uniqueness,” explains Signature Studio Artist, Oliver Shortall. “Straight, gay, black, white, trans, and plus sized; we want to celebrate who these models are.'
And the team, comprised of hair artists Shortall, Lynette Tatum, Matthew Luce, Galin Hristov and Fay Linksman, along with nail artist Sigourney Nunez, celebrated it with exceptional hair color (Emerald Green, Primary Yellow, Denim Blue, Mermaid Red), androgynous, artistic cuts, and references from Pop Art to the 1970s to the medium of social media. The interplay of non-conforming colors and mind bending patterns is reflected not only in the hair but in the nail designs, the wardrobe, and even the backdrops where a Pop Art palette of gel projections enhanced the images, making them—you guessed it—pop." - @modernsalon
HAIR:
@theebillygalaxy
@lynetteboshearstatum
@matthew.wella
@galin.ed
@fay_wella
MUA: @novakaplan
NAILS: @nailartbysig
STYLING: @lisa_tv
PHOTOGRAPHY: @larettahouston
VIDEOGRAPHY: @mitch.bonaldi
MODELS:
@ernestogarcia222
@actorwhoemit_carbon
@theonlysuccubus
@beccy_quinn
@kitsuneghost
@wellaeducation @wellahairusa @wellahair @ghd_northamerica @ghdhair @ghdhairpro @hairbrained_official @modernsalon @american_salon @esteticamagazine @behindthechair_com @cosmoprofbeauty #prosdoitbetter #stylistspotlight #wellasignatureartist #wellaed #askwella #wellaartist #wellawins #wellalife #wellalove #wellafamily #wellacommunity #haireducation
matthew.wella
Aug 6
38
4.64%
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