Gaming is now bigger than Hollywood and the music industry combined. Often referred to as the future of entertainment, it’s high time we started celebrating the brands that cleverly ride the intersection of gaming and marketing. We’re excited to unveil the Entertainment Lions for Gaming — coming to Cannes Lions Festival for the first time in 2023. Get inspired by @ActivisionBlizzard CMO Fernando Merchado, and take a look at previous Lion-winners that exemplify the kind of work that would be eligible for this new Lion via the link in our bio.