Here at Brown Sugar Co. we prefer Sugar wax over soft or hard wax for the #1 reason of its technique . Sugar wax is applied in the NATURAL direction of hair growth, meaning that there is no hair breakage, therefor no ingrown hairs! #atlesthetician #sugarwaxing #atlsugarwaxing #skincare #waxing #waxspecialist #brazilianwax #smallbusiness #satisfying #blackesthetician #viral #wax #waxing #beforeandafter #brownsugarco #waxingsalon #hypoallergenic #biodegradable #naturalwax