In 2021, Cadbury Celebrations updated its Diwali initiative, inviting small businesses to use Bollywood superstar Shah Rukh Khan in a hyper-personalised commercial featuring the chocolates. Titanium Lions Jury President Rob Reilly enthused: “This Diwali idea had a very nuanced cultural insight. It was a massive idea in a local market.” Shah Rukh Khan-My-Ad Cadbury Celebrations @Ogilvy Mumbai 2022 🥇2 Gold Lions 🎉1 Titanium Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️4 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising #creativemarketing #creativeeffectiveness #cadburys