Man it is hard to put into words how much effort this project took. The concept for Zig-Zag Studio was pitched over a year ago, and was conceived another year before that. The last 6 months of my life were completely consumed by helping bring it to life and I’m so excited to finally get it out there. Cold calling record labels and artists, designing a stage, losing artists, pushing back shoots, making clothing, it was just a never ending mountain of work. But it’s here thanks to the team and all of the people who helped along the way. Like anything creative in life, nothing happens exactly as you first envision it, but we made the first big step and the real fun begins building on what we’ve made. Our vision for this platform is giant and I’m super excited about that. BTS shots are from the legend @zakmaddock