#SceneAd x #SceneLive: As an insurance company AXA Egypt is dedicated to protecting what matters, whether that’s our homes, ourselves or our families. And to effectively do that, they've got to take care of something that affects every single person on the planet: the environment. As part of their ongoing campaign 'Safe Seif' ('Safe Summer'), AXA is presenting all sorts of activities to encourage us and educate our children to create a cleaner coast, a brighter beach, and a safer shore for all. Here at Telal North Coast, they're giving beach goers the chance to collect points and win eco-friendly giveaways through AXA Egypt's activities including an obstacle course, a reverse vending machine to gather and recycle as many plastic bottles and cans as possible, and an upcycling arts and crafts corner for children. Having started with their pioneering Beach Clean Ups in 2021, AXA Egypt is solidifying their commitment to the environment and inspiring people through their sustainable impact initiatives, especially during the leadup to COP27 UN Climate Change Conference in Sharm El Sheikh. And since AXA is a sponsor for Liverpool FC, they’re also giving away Liverpool T-shirts to participants through a random draw - and you don’t need to be at the beach to join in! If you visit AXA Egypt's Instagram account at @axa_egypt, you can play their online interactive game for a chance to win a Liverpool football jersey too. صیف_safe# #Protectingwhatmatters #RoadtoCOP27