NEON powered by @GLAAD and @PopTartsUS are beyond proud to team up to create the limited-edition “NEON Pink Block Party Lemonade” Pride Box, featuring the crazy good and crazy joyful designs of queer illustrator Thaddeus Coates (@hippypotter). Celebrating a community that’s all about staying true to yourself, this box features the FIRST EVER Pop-Tarts to include custom frosting designed by an independent artist. Starting today, and then every Friday* during Pride month, Pop-Tarts will drop 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts exclusively on the @PopTartsUS Instagram Shop for just $5. This collab directly supports local BIPOC LGBTQ+ groups that foster inclusive communities across the country. The four community partners (@thebronxisreading, @destinationtomorrow452, @nobodysdarlingbar, and @thesalteaters) will each receive a $10K grant to further their missions. NEONxGLAAD will also receive a $100k grant to continue accelerating acceptance for the LGBTQ+ and BIPOC communities. Special thank you to the NEONxGLAAD team who helped curate this box: Major Nesby (@majornmotion), Janel Martinez (@janelm), Roya Marsh (@champagnepoet), Eva Reign (@msevareign), Abdool Corlette (@akcorlette), DaShawn Usher (@dashawnusher), and Laquann Dawson (@laquanndawson). *June 10, June 17, June 24, and July 1