Speaking to the artist himself, Louis Culture wears the seventh icon by @mcq . BREATHE is inspired by the myriad ways in which air influences movement, combining techwear elements from parachuting and sailing with aesthetic references to meditation: literally and figuratively taking a breather. Credits: DIRECTOR - @esco_boomin DOP - @e.greaves & @anarfi ( @foolishprofessionals ) Editor / Colourist - @e.greaves PHOTOGRAPHER - @samizubri GAFFER / PHOTOGRAPHER - @lewisinman_ STYLIST - @g__l__o__ STYLING CONSULTANT - @jessinternet INTERVIEWER - @arenma_a BTS - @zuriel_x Watch now via @nwavemagazine @youtube page.