We're delighted to announce today that as #COP27 begins to draw to a close in Egypt, we are working with Donegal County Council to protect popular trails from environmental harm and destruction across the county. Through the use of artificial intelligence (AI) technology, @ulsteruni is able to provide the council with forecasts of visitor numbers based on present and past use of particular trails. As a result, and in addition to its obvious green credentials, Trail Gazers is also generating customer insights which is enabling the council to develop a range of business-to-consumer initiatives and services in the local area. This will enhance visitor experience and increase dwell times, delivering a boost to tourism for Co. Donegal. Alongside Donegal County Council, the university has been looking at environmentally-sensitive trail sites, such as the Inch Levels Wildfowl Reserve in Burt, Co. Donegal (photographed), where footfall levels on certain areas of the trail need to be controlled throughout the year to minimise the possibility of adverse environmental impact. 🔎 Find out more about this crucial work via: ulster.ac.uk/news #WeAreUU #donegal #tourism #sustainability #walkingtrails