⏰In hair school and at the beginning of my apprenticeship (a decade and a half ago)... I remember hearing this frequently from more experienced hair stylists who had built clienteles...⁠⁠ ⁠⁠ "It's about more than their hair" was the main message, meaning that skill was important but not everything 💇🏼‍♀️ ⁠ ⁠⁠ Back then, we built our clienteles differently... but personality + reputation were still king.⁠⁠ ⁠⁠ 💻Now, in the ever evolving online world... where clients (and stylists) can be mega picky about who they work with... your personal brand is what sets you apart and learning how to influence others perception to attract people who align with your values + how you want to work is basically the magic wand to a fulfilling career.⁠⁠ ⁠⁠ 🔮 If you're waiting for a sign to start taking your marketing seriously and building a magnetic personal brand... this is it.⁠⁠ ⁠⁠ Hang out here (with me @itsjodiebrown) for inspiration, motivation + education. Let's elevate 🪄✨ Drop a 💖 if you love the fact our industry is about so much more than hair. #hairstylistlife #hairbiz #hairbrained #hairbesties #salonmarketing #independentstylist #holistichairstylist #hairstylistproblems #framarfoils #beautylaunchpad