The secret to creating engaging content? 🤫 - Knowing your online brand identity 👏🏼 - Dive deep to find out who your target audience is, build a client avatar and start to list their problems, feelings, emotions and blockages and start creating content that addresses their problems and concerns. - This should give you a bank of content ideas that will be relatable to your target audiences concerns and needs. - Craft you post with a captivating caption that provides value, gives a solution and is completed with a clear call to action. Need more info? Join my Masterclass tomorrow or Wednesday where I’m teaching salon owners my 5 agency tips to increase engagement and convert their followers into clients. Go to the link in my bio to secure your spot. 🤗 . . . . . #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #lashtech #browspecialist #esthetician #skincare #estylife #estheticianmarketing #esthetician #estheticiansuccess #beautytherapistlife #skinspecialist #salonsofinstagram #salonsocialmediamarketing #lashliftingpro #nailartist #stylist #waxingspecialist #waxingsalon