A group of six football fans wearing six coloured shirts was all it took to bypass the anti-LGBTQ+ laws in Russia during the 2018 FIFA World Cup. Photos released once the activists were safely back home showed them coming together to form a rainbow, an act that generated more than 6.1 billion impressions. It proves the power of a simple hack, piggybacking attention around the tournament without putting advocates at risk. Hidden Flag FELGTB/ELDIARIO.ES @LolaMullenlowe Madrid 2019 🥇1 Gold Lion 🥈2 Silver Lions 🎗️6 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising