josefadamu
May 12
6.4K
16.8%
FAM5 🏀✨
I had the pleasure of developing the entire creative for the FAMU x Lebron James campaign powered by @Nike
‘FAM5’ is a creative concept we coined that highlights the extensive talents of FAMU students/alumni. In this particular series, we merged the worlds of sport and school pride to spotlight some of the school’s prominent athletes and artists. The jerseys carry a meaning of its own, as they unify the various journeys of those that have come and gone.
#NikeBasketball #FAM5
Meet the 1st HBCU to feature the LBJ logo. 👑
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Photography: @thecamkirk + @scrilldavis @collectivegllry
Creative/Art Direction: @josefadamu
Production: @leaguextwentytwo @taemckenzie @kenleyduke, @najeejalice @daichanelxox
Stylist: @dexrob
Style Assistants: @_rvck @closet.6 @preddimeb
Set Design: @machenmachen
Lighting: @jeff.jsquared
Digital Tech: @eyeplaytoomuch
Makeup: @faces_by_kelisha
Barber: @acecutzz
Production Assistants: @ashantixmayo @ms.primaryy
Nike: @gfilla2, @mybmartin, @debthaceleb
3D: @kaum
Special Thanks to the entire Athletic Department @ FAMU and all production assistants that contributed.
josefadamu
May 12
6.4K
16.8%
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