Ever since @varsityheadwear started 8 years ago, they have had a philosophy of trying to make a product of the highest possible quality and with a predictable pricing strategy so that their customers can shop based on their need and not based on the offering. With a focus on fit, colors and textiles, they try to create timeless products that last. @varsityheadwear are one of few companies globally that will be pilot customers for DHL's new "Deployment" system this year, where they contribute with direct investments in more environmentally friendly fuel for DHL Express aircraft. They are also working on finding new production partners, to try to reduce geographical distance and transport in their value chain. As part of their sustainability work, last year they launched a deposit scheme (in Norway) for their products that had been used up or needed a new home. Credit @ignatwiig #varsityheadwear #oslrw #oslotunway #lifestyle #theplus #sustainability