Did you know the plastic manufactured in the first 10 years of this century eclipses the total produced in the entire last century?* That’s too much plastic to ignore. With this in mind, we said no to virgin plastic and are now proudly the first beauty company to use 100% post-consumer recycled (PCR) packaging. Now, we strive to use 100% PCR material as much as we can** and combine PCR with bioplastic when we can't. You can even keep the good going by recycling your used Aveda bottles. Visit the link in our bio to learn more about the responsible packaging behind your favorite formulas. *Environmental Health News, 2022 **More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials. #Nutriplenish #ResponsiblePackaging #VeganHairCare