Talking about something as serious as breast cancer in such a witty way takes some incredible lateral thinking, and that’s what makes this idea so practical and powerful. We should see this ad every year on our feeds during Breast Cancer Prevention Month. Manboobs @MACMA @WeAreDavid.BA 2016 🥇10 Gold Lions 🥈2 Silver Lions 🥉1 Bronze Lion 🎗️8 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #creativeadvertising #creativemarketing #marketing #advertising #breastcancerawareness #macma #manboobs