Behind every Aveda aroma you love is our in-house Botanical Aroma Lab. Our specialized, in-house pure-fumers use the art and science of aromaology to creatively experiment and discover which pure flower and plant blends best match each product. One example? Our Nutriplenish collection—featuring its own Pure-Fume aroma of cocoa, certified organic ginger, cardamom and more. #Nutriplenish #VeganHairCare