#PPFIU ––––––––––––––––––––––––– Creative: @ligero.design Client: CRUDO @david_umemoto Font: Neue Machina + Neue Montreal ––––––––––––––––––––––––– The concrete works of David Umemoto stand as studies about volume. At the juncture of sculpture and architecture, these miniature pieces evoke temporary buildings or monuments standing on far-away lands. The images conveyed in the mind by these works are numerous. They refer to the archaic and the ephemeral, despite the solidity and the modernity of the medium. Appearing before our eyes are pre-Columbian rock dwellings, god statues from the Andes or Easter Island, steles deteriorated by rain, remnants of modern cities having survived a cataclysm, fragments of Babylonian cities, colonial settlements brought down to their foundations, cenotaphs abandoned in the jungle... Crudo expresses various possible stages in the lifetime of what that object could be as a human scale architectural work. Is it being built or is in decay? It’s in that brief moment when something is being built or dismantled that you can see and understand its inner structure, that you have the privileged access to the secrets of its conception. It’s vulnerable and fragile but also light and elegant. The unfinished quality leaves place for imagination to guess where the piece came or is going. Swipe to see discover the project! 👀👀👀 More projects at pangrampangram.com/fiu #freefont #font #type #typedaily #typedesign #typespire #typography #typographyinspired #typographyinspiration #typeface #poster #pangrampangram #pptelegraf #telegraf #contemporarytype #typespire #graphicdesign #thedailytype #typeface #fonts #typedesign #typographydesign #graphicdesigners #motiongraphics #sansserif #typographyinspiration #variablefont #variablefonts #typographic