my new darling, my second born... @bymemoir 🥹 my fantasy brand. Since starting @oddmuselondon I have always dreamt of designing even slower, more luxury pieces inspired by travelling, and making memories. I like to describe @oddmuselondon as my personality, my elevated everyday wardrobe but when I travel my wardrobe, my wants and needs for that is totally different. When I travel I truly live my fantasy, I always get so excited to plan my holiday wardrobe and look tirelessly for unique, luxury items to keep in my wardrobe forever and remind me of that amazing trip. Life is for making memories, so today born is Memoir ❤️ I was in two minds of revealing this as Odd Muse’s sister brand, but I believe the difference between the two is so clear cut and I’m aware people may think... does this girl just want to cool it but I’ve got an army of friends and family who think the exact same so join the club 🤣 I love creating so much, and Memoir is another dream I’m chasing into reality ❤️ I shot this dreamy campaign in my families favourite place in Ibiza, with my dream team @mxh.photos @frankiethevideographer - just that first memory this brand has bought me is one I’ll have forever ❤️