When I first started @flex I really, really wanted to make a plant-based disc. Everyone told me it wouldn’t work. Some thought I was crazy. It took years of R&D not just from our team but by material scientists to get a plant-based material that works like our original, is 100% body-safe, AND captures C02 from the atmosphere during production 🌱 I’ve learned over the years to have perseverance; genuine innovation is not a marketing catchphrase and it requires vision and time. Now @target and @cvspharmacy are the first two retailers to back my vision by carrying our new baby at every location 🙏 Today is a very proud moment. 🥲 I’m very grateful for the massive team of people who’ve made this day possible. Special thanks to @andymill_ for always listening to my crazy ideas. There are many more to come 🚀