The popular brand in the second quarter of 2022 is Gucci. Thanks to the Resort '23 show, the tandem with Harry Styles and the collaboration with Adidas, Gucci became the first hottest brand. The second place is taken by Balenciaga, and the third by Prada. That's what we knew from the Lyst report. 💡 ⠀ For several years in a row, we see the same brands that lead the fashion world and set the "rules of style." This is the result of customers' preferences, but maybe they make this choice just because the hottest brands have taken over the fashion market. Loud campaigns, big-name models and influencers, and spots in the centre of capitals are hard to get for small fashion brands, and their voices sound quieter than the voices of the fashion houses. ⠀ On the other hand, Gucci wouldn't have become the first one without well-made clothes and interesting DNA. So all in all, no small brand appears to be as great as big fashion houses, and that's the reason we see the same brands for several years in a row. 🙎 ⠀ Model: _inga_babayan_ Makeup Artist: tvoy_mua Photographer: trubinova_katerina ⠀ Editor-in-chief: Marina IG: zzz_marina