@bbcicecream is back with its first release of the year, this time heading to Paris. To showcase the new Pre-Spring 2023 collection, @pharrell’s brand is delivering a skate-oriented campaign around the City of Love. Lightweight and breathable garments take over as T-shirts, hoodies, crewnecks, a light bomber jacket, and more are included throughout. Swipe to get a closer look at the capsule which is now available via the rand’s London-based flagship store and on the official website.⁠ Photo: @martinmougeot