Indigo is turning 25 and we are taking a walk down memory lane, from the moment Heather Reisman founded the company in 1997, right up-to today! We are celebrating steps big and small and thanking you for being a part of each and EVERY one of them! Here’s to the first 25 and looking forward to the next 25 and beyond 💫 Swipe through to discover our favourite moments ❤️ #Indigo25 #25thAnniversary #LifeOnPurpose #MemoryLane #GrowingWithYou #IndigoMoments [ID1: Vase with green flowers against a dark blue background, overlayed with "Indigo 25 Years." ID2: Heather Reisman sitting on Indigo’s front counter with text that reads "1997: Canada is bookmarked! Heather Reisman at Indigo Burlington, our first store." ID3: Interior of an Indigo store and text that says"2001: Indigo officially merges with Chapters to become Canada’s largest book retailer. That same year, our first online store is launched." ID4: Indigo CEO Heather Reisman reading a book to children with text that reads "2004: The Indigo Love of Reading Foundation begins putting books in the hands of kids in underfunded schools across Canada." ID5: Indigo Reading Socks with text that reads "2015: Bestselling author Margaret Atwood tells Heather Reisman she likes to relax with a good book and cozy socks, and Indigo Reading SocksTM are born." ID6: The World Needs More Canada book on a red background with text that reads "2017: Indigo Press kicks off with the release of 'The World Needs More Canada' in honour of our country’s 150th birthday." ID7: The Baby section at Indigo with text that reads "2019: Our newest addition arrives: Indigobaby! And our registry grows. In 2021, we were part of 29,000 baby showers." ID8: Two photos with corresponding text. First photo is a close up of a person holding a mound of dirt with a plant sprout, with text that reads "2021: We commit to a brighter future with our Sustainability Initiative—setting the goal to be net zero by 2035." Second photo is of several books against a dark blue backdrop with text that reads "2022: Want to live life, on purpose? Get ready for our limited-edition 25th anniversary collection and experiences. Coming soon!"]