Here at l’Éloi, as creatives, we love working on different types of projects. Going from a fashion photoshoot, to a comic ad campaign for Myrbetriq fuels us to always push the limits of our imagination. And you, what fuels your creativity?⁠ For this campaign, the duo LM Chabot created stories around characters who experience a whole range of emotions in the face of the threat... Of the toilet. With their gentle irony and their endearing heroes, the duo presented the reality of incontinence through a light tone and dignity. Client: @nfainc⁠ Director: @lm_chabot⁠ Production: @leloi⁠ Producer / Producer: @yvonnehercun⁠ & @zwer⁠ Assistant producer: @benoit.brule⁠ Production Coordinator: @cloefortier_⁠ 1st assistant director: Isabelle Brutus⁠ 1st assistant camera: @kevin_gourvellec⁠ DIT: Jeremy Bobrow⁠ Light technician: @le_jeace⁠ Chief electrician: @ntomassini⁠ Assistant electrician: @philippe.ar⁠ Chief Machinist: Stéphane Klopp⁠ Assistant machinist: Maxime Fréchette⁠ Script: Jennifer Herszman Caparu⁠ Director of photography: @menadkesraoui⁠ Artistic Director: Frédérique B. Ste-Marie⁠ AD assistant: @judithbo⁠ AD assistant: @lu.moreau_photography⁠ AD assistant: Carl Pépin⁠ Creative director: Evan Long⁠ Actor: Steve Kassan Hair and MUA: @valeriaamirova⁠ Assistant hair and MUA: @Ella.ruby.dero⁠ Stylist: @andreejadehelie⁠ Son & musique: @supersavant.music Assistant stylist: Francis Audet⁠ Post production: ARKETYPE INC.⁠ #funny #campaign #campaignshoot #lmchabot#myrbetriqbladder #leloi #creativity #humor