Back when we first made AM1 we wanted the unboxing experience to be out of this world. And we did it. Nail. On. The. Head. But time goes on, and you learn things. Things like you probably shouldn’t have that last martini nightcap. And that good design is functional, not flashy. We knew we had a good product – GQ told us that when we won 2021 Moisturiser of the Year, but deep down, we knew the packaging could be better. Better for our customers and better for the environment. And looking back at it, that’s a good thing. Because if you don’t mess something up enough to learn from, then you didn’t mess up big enough. And here it is. The new and improved AM1.