For the people. The show was staged in the heart of Paris, at the House of Gaultier. Inside, celebrities viewed the collection from the front row. Outside, a big screen displayed the show to delighted fans amassed on the Rue Saint-Martin. Dressed in an iconic “tube dress” silhouette, Coco Rocha, a long-time @jeanpaulgaultier model and muse, stepped out to greet the people and pose for selfies. “We blocked the streets to cars so that the crowd could participate. I wanted to share the experience and give fashion back to the street,” said @olivier_rousteing. Have you seen the show? Watch the video online. #WeArePuig #JeanPaulGaultier #PuigEmpowersBeauty #HighlyDesirableLoveBrands #OlivierRousteing #HouseOfBrands