Your go-to search engine could now be indicative of which generation you belong to. A new statistic reveals that more than 40% of Gen Z users prefer TikTok and Instagram for search over Google. This is a part of a larger shift of internet behaviors that’s going to affect the relationship between brands and consumers. Chief Strategy Officer @wandapogue of VaynerMedia discusses the need for brands to humanize themselves, think, and act like the consumers they are trying to reach, while remaining flexible, nimble, and timely. Read more here: https://www.adweek.com/social-marketing/move-over-google-tiktok-is-the-go-to-search-engine-for-gen-z/