The relationship between Gibson and Lifton is one that was forged in leather and wood over half a century ago. Now, these two iconic brands come together to share an unshakable ethos of quality and craft for generations to come. Announcing the new Lifton Cases and Accessories Collection. Like so many classic American brands of the nineteenth and early twentieth century, Lifton rose from humble beginnings. First, as a manufacturer of fine leather instrument cases that became almost as coveted as the guitars they were made to protect, then as a maker of luxury leather goods that rivaled the finest wares of fashion houses in Europe. Today Lifton’s craftsmanship, quality, and American originality are once again setting the standard for musical instrument cases, travel accessories, and fine leather goods. Head to Gibson.com now! #gibson #lifton #theoriginal