New Product Launch Way before motor racing had made it to Netflix, the head of Lotus was a man called Colin Chapman. And in a world of names like Senna, Villeneuve and Prost, it wasn’t exactly the sexiest sounding name out there. Fortunately, he knew what he was doing. Before Chapman, motor racing companies were obsessed with horsepower. And the great manufacturers of the day – Ferrari, Cosworth and Renault – were all trying to make as much as possible. But Chapman realised something. It wasn’t all about adding more. So he started to shave grams off of his F1 cars – removing all the excess. By taking away the additional weight, his cars didn’t just go faster on the straights, they went faster everywhere. He called it ‘adding lightness'. Simplifying to only what is needed. The Italians took this philosophy to heart, and the top-of-the-line, hunkered-down, lightweight racers have been dubbed Superleggera (Super Light) ever since. So when we had to come up with a name for our new lightweight moisturiser, a gel-based formula that makes you feel like you’re not wearing moisturiser at all, PATRICK knew exactly what it should be. SL1 – Superleggera Moisturiser. What exactly is SL1? An ultra-lightweight gel moisturiser designed to keep skin nourished, hydrated and visibly healthy looking. SL1 targets oily skin, removing shine and creating skin that stays comfortably matte all day long. And at just $105, it’s the best value Superleggera money can buy.