Does makeup need to have a gender? When people say "men’s makeup" some think of men wearing bright pink eyeshadow and lipstick. (Go off) but it’s not always so intense or obvious. I’ve always been fascinated by the power makeup has to enhance natural beauty. When you break it down, it’s just a pigment on the face. I love how you can choose to boost or quiet certain features, or even create new ones! Gender norms have always baffled me, like who decided pink was for girls? It’s so random... the aliens are def laughing at us. Embarrassing! Anyway, here’s to the good fight of breaking all of that BS down. Photo by @wishfulshannon ___________ #mensmakeup #mensbeauty #naturalmakeup #gendernorms #makeupforever #elfcosmeticsuk #elfcosmetics #kikomilano #philipsoneblade #makeuprevolution #3inamakeup #itcosmetics