I’M STARTING A SKINCARE BRAND!! On June 17th, 2019 at 4:18am, I started a google document. I wrote down for 20 minutes without stopping all of my frustrations with the skincare market and the beauty world, and for the past two years I have been on a journey attempting to make something that spoke to this gap that I saw. After speaking to hundreds of people about where they felt left out in beauty, a year researching in the lab, dozens of formulation tweaks, starting medical school, many many many late nights (or early mornings), and a full pandemic later, I have come that much closer to my goal. Whether you are staying out till 4AM or getting up at 4AM, @4amskin celebrates all our crazy lives and lets us get out of our bathrooms and back to living, without sacrificing your lifestyle, bringing you low maintenance care for high maintenance skin. I wish I could thank the entire world in this post, especially the most dedicated team that has worked so tirelessly these past 2 years to bring this vision to life, but especially want thank my fearless co-founder @jadebeg for being by my side every step of the way. @4amskin officially launches on July 17th at 4amskin.com, I can’t wait to share it with all of you, and for you all to love it as much as I do🖤