Max Mara opened its new flagship store in Tokyo. Designed by Andrea Tognon Architecture with a surface of 400 square meters, the tower perfectly embodies the city's ever-evolving fight against gravity. The streamlined structure soars toward the sky like an imposing pagoda, upholding pergola-like floor slabs clad in brushed metal with a cloudy finish, blending into the sky. Looking up to the tower, the optically slanted shape of black ceilings gracefully ending in curved and concave corners provide a sense of depth and space. A dynamic space, designed to host product focuses, which evolves constantly, providing a new engaging shopping experience.⁠