mouthwash.studio
Jun 10
988
3.81%
MW.S x Nike Running Club App
At the start of the year, the Nike team tasked us with the Strategy and Design of their Resolutions '22 Running Challenge.
"The Stack", was a rally cry for Runners, both newfound and veterans, to challenge the way we set yearly resolutions and expectations.
Leveraging the Nike Coaches to push Runners along, in the first 3 weeks of the year, where we typically see the highest falloff of Runners, we were met with a consistent increase week over week. Coupled with an overall 8% increase in Guided Runs for the month of January, the work provided the right inspiration for Runners not to just get started, but to keep at it to meet their goals.
mouthwash.studio
Jun 10
988
3.81%
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