No matter what people make of the new @prada which is conceived by Signora Miuccia and Monsieur Simons, one thing is for sure. The Prada-Bertelli family is the only fashion clan with a reasonable succession plan. And they have been executing it for a while. Even Patrizio Bertelli is handing over the business reigns to son Lorenzo more and more. Yes, the old mischievous Prada days are gone and a new darker design world is beaming out of the white Prada tower where the shows are held. The design duo hired Danish film director @nicolaswindingrefn – famous for Drive with Ryan Gosling – who conceived a black paper panopticon with AMO featuring peeping hole windows and an immersive installation. The director created a series of short films exploring the lives of women, a theme dear to Prada’s heart, which allowed the audience to look out, to be the voyeur at the peeping hole. Full review via #LinkinBio #Achtung #AchtungMode #RunwayReview #Runway #Prada #MiucciaPrada #RafSimons #SS23 #Milan #MilanFashionWeek #MFW