Here’s the truth about pricing in tequila. You do NOT get what you pay for. Why do prices of tequila vary so much? Marketing and packaging. When you’re in a store or a restaurant or bar and you see tequila pricing, do not assume that the most expensive ones are best. It’s almost never true. And yes, often the least expensive ones can be a little rough. Best best is to look for the second or third tier of pricing. That’s where you’ll often find quality tequila without the hype. #tequila #learntequila #tequilaprices #liquorstores #marketing #packaging