The bare minimum for #Pride merch is actually giving back to the community in a meaningful way. But when said merch is actually tasteful, cute, wearable, and most importantly, not a tacky rainbow in sight? Count me in!!! To mark #Pride2022, @paulsmithdesign will donate 50% of the net proceeds from the sale of PS Paul Smith Happy products online and in-store in the UK, US and France between 13–19th June to MindOut, a charity dedicated to supporting mental health in LGBTQ+ communities. Although a UK based charity, MindOut has a global online support service that anyone can access. 📸 @jose_carneiro_13