In 1994, when velvet was all the rage, @converse created a red velvet version of its iconic Chuck Taylor sneaker. This year, just in time for the holidays, the sneaker brand launches another crushed velvet sneaker. And you’d never know by looking at them, but they’re made from old, discarded clothes.⁠ ⁠ Converse collaborated with the British vintage retailer @beyondretro to collect more than 800 pounds of velvet and transform it into thousands of pairs of sneakers. This was a logistical feat, requiring the two companies to build a supply chain to upcycle vintage garments at scale. The project offers a glimpse into how Converse is trying to think outside the box when it comes to sustainability and potentially make more of its shoes from fashion waste. Read more at the link in bio.⁠ ⁠ Slides 1-3 [Photos: Converse]