More than a hair cut: our recent consumer survey among salon customers reveals that going to the salon contributes to their outer appearance, but also has a positive impact on their personal wellbeing. As part of our efforts to elevate the salon industry, we not only worked on a mini-documentary produced for us by @bbcstoryworks, but also conducted a YouGov survey in the UK and Germany to explore the impact of salon visits on inner and outer wellbeing. Learn more here: https://www.kao.com/emea/en/news/2022/12/0_study_by_kao_reveals_salon_visits_payoff_on_personal_wellbeing/ #SalonBusiness #HairCare #InPursuitOfWellness https://globalwellnessinstitute.org/in-pursuit-of-wellness-series/ *The data is based on an online survey conducted by YouGov Germany GmbH, among 1111 women in the UK between Oct. 24 and Oct. 25, 2022 and 1090 women in Germany between Oct. 24 and Oct. 26, 2022 . The results have been weighted and are representative of the female population in the UK respective Germany aged 18 and above.