The story of a shampoo bottle begins long before it arrives in your shower ⤵️ At the Davines Village in Parma, the Packaging Research and Development department studies the most low-impact packaging solutions for all our products. Only once we are satisfied with the results of our research – taking into account 1️⃣ environmental impact, 2️⃣ material innovation, and 3️⃣ industrialization efficiency – is it possible to move on to production. And we make no compromises on quality and safety. Plus, we work with suppliers who respect our values. For example, Punto Pack, a local manufacturer from the Parma area, produces packaging in post-consumer recycled plastic. And by following our lead when it comes to the principles of eco-design, they have also become a B Corp. 🤍 #wearecircular #sustainablebeauty