Authenticity is key 🔑 As we all know the Love Island brand deal doors have officially been UNLOCKED 💸👀 Tasha Ghouri has unveiled that she will be eBay’s first ever pre-loved ambassador. Ekin-Su Cülcüloğlu has also signed a deal to become the face of Oh Polly. 👏🏼 These partnerships are particularly special because they make SENSE. 💡 This year’s villa wardrobe was kitted out with preloved fashion as eBay became Love Islands official sponsor earlier this year. Throughout the season, Tasha quickly became a fashion ICON across social media. Furthermore, She was already a huge advocate for shopping second hand - often featuring platforms such as Hurr, Vinted and Depop on her social media. Ekin-Su wore Oh Polly 27 times on Love Island this year, the most of any contestant. She told the press that she had spoke to several major fashion brands and found that Oh Polly aligned the best with her values. When it comes to influencer partnerships, authenticity is key and these partnerships definitely fit the bill👌🏼 #iconmanagement