Just like the beach, our signature scent, PROUD, is an instant mood-lifter. With notes of bergamot, citrus and ylang ylang, it's fresh, unusual, and filled with unconditional love. 🥰 We’ve culled our ingredients thoughtfully and with purpose from all across the world—all from nature. All with clear and proven benefits you and your dog can see and feel. Every PRIDE+GROOM formula contains its own unique blend of essential oils and sustainable ingredients chosen for dogs' specific coat and skin types.