To announce a new, game-changing team-up, Garena Free Fire (@freefireusofficial), creative agency @akqa and Brazilian singer @anitta collaborated on a campaign featuring an exclusive song and music video inspired by the game’s battle royale-style universe. The song, titled “Tropa” (meaning “squad”), celebrates the arrival of the first woman celebrity from Brazil to turn into a playable Free Fire character, using the nickname her fans call her: “The Patroa” or “The Boss.” In addition to the song, the partnership also features a tournament to promote new female Free Fire players called “The Boss’ Cup,” broadcasting live nationwide on a free-to-air TV channel.