adweek
Jul 11
8.5K
150K
33.5%
The upcoming FIFA World Cup 2022 in Qatar is mired in tragedy. More than 6,500 migrant workers from South Asia have died in Qatar while preparing for the tournament. A hard-hitting campaign, called “Cards of Qatar,” reveals this grim truth through a series of soccer playing cards. Created by journalistic platform @blankspotproject, sports app Forza Football and ad agency @forsmanbodenfors, the project tells the stories of those migrant workers who were injured or died over the past decade since Qatar won the rights to host the World Cup.
adweek
Jul 11
8.5K
150K
33.5%
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