After LimeWire was shut down in 2010 because of a legal battle with the Record Industry Association of America over copyright infringement charges, it has returned—but not in the same form as before. Last week, @limewire relaunched as an NFT marketplace for art and entertainment, initially focused on music. Its new brand campaign introduces its comeback with a throwback to the decade when it made its name. In the ad, which was created in-house, a boy and girl excitedly rush home from school to download a song from LimeWire—Soulja Boy’s 2007 track “Crank That (Soulja Boy)”—and dance to it in one of their bedrooms. Some 15 years later, the pair of friends have grown up but retain their enthusiasm for music. They rediscover LimeWire as adults and end up dancing to the same song they loved as kids.