RNIB See the person, not the sight loss As part of RNIB's largest campaign to date, working with the The&Partnership 'See the person, not the sight loss' has been created to help challenge misconceptions around sight loss by showing the character of Ava and the impact sight loss has. Directed by Jesse Lewis-Reece, who worked very closely with the RNIB team to help understand and authentically capture the experience of diagnosis and sight loss. Starring @elilondonplays Music by @thomyorke Directed by @jesselr Produced by @jeremygoold Line Producer Bill James PA @kikii_vd Production Company @youarehereuk Agency @theandpartnership ECD Toby Allen Creatives @tedprice94 & @takenbyadam Agency Producer @joseph.j.t Head of TV Charles Crisp Account Director @hmgray1 RNIB Head of Brand Martin Wingfield Lorna Forbes Head of Brand Engagement Susannah Kingham Special Projects Lead DOP @evangelospol Production Design @paulina_rze Casting @hammondcox Hair and Make-up @rlisachau Wardrobe Anushia Nieradzik 1st AD @whynotpie Gaffer @alrice_ 1st AC John Weatherball 2nd AC @bradley_panda Steadicam @jake.j.steadi Grip @antonyclinton Camera trainee Theus Morgan DIT @michealmcduffie Music: Thom Yorke ‘Videotape’ Sound Op @pauloharedesign Assistant Art Director Olita May-Forbes Art Assist Oliver Gilbert Standby Art Director Eve Shillingford Props Juliet Temple Editor @garyvslife Post house @thequarryedit Sound Design @olivermapp Mix @munziethind @grandcentralrecordingstudios Grade @simone_grattarola_colour VFX @timebasedarts 2D Team: Ollie Ramsey, Jamie Crofts, Ralph Briscoe, Ria Shroff, Eleanora Laddago, Post Producer: Angie Broomfield Executive Colour Producer: Dan Kreeger