On this week's episode we sat down with Heather (@yagirlheather) who realized early in her career she had a knack for building community for the misfits after feeling misunderstood most of her life. A job at Karmaloop brought Heather into the streetwear world and she eventually moved on to working in marketing for brands like Puma and New Balance. Being in the sneaker industry, Heather regularly attended fitness classics but often left annoyed at the dull music and energy. She saw an opportunity to make working out a little more lit. Today, Heather is the Founder & CEO of TrillFit (@trill.fit), a purpose-driven wellness business changing the face of boutique fitness with studios in Boston and Brooklyn. Claima Stories with Bimma (@bimmawillaims) is powered by Vista (@vistaprint) and now available to watch on Youtube or wherever you listen to your podcasts.