“When I was young, I struggled with acne. I was embarrassed and self-conscious, and did everything I could to try and cover it up. I didn’t know that all the covering was actually making it worse, and that a key component to helping my skin heal was to wear it - confidently... The most beautiful thing about you is not your skin - it’s your confidence.” - Joy (co-founder of Pure Culture Beauty) 💖💖💖