@skims took the world by storm when it first launched in 2018, offering elevated basics that are quite literally unmatched (personal opinion bc my bras and pieces still feel super brand new, and their black pointelle baby tee was the first form-fitted tee that made me feel confident in wearing something form-fitting). Since then, the brand has been strategic with every release, building buzz and momentum through intentional social media and marketing campaigns that reimagine how consumers engage with product. A major milestone came with its role as the official underwear partner of the #WNBA—a groundbreaking collaboration that bridged fashion and sport while amplifying the brand’s mission of bringing communities together. Now, its latest achievement marks another leap forward with NikeSKIMS. The collection features seven thoughtfully crafted drops that merge style, comfort, and performance—a vision fueled by @KimKardashian’s commitment to innovation and ensuring everyone feels empowered, confident, and seen. I have my eyes on a few pieces 👀 Excited to have captured these moments for @selfmagazine 📲 @nike @nikewomen