Rebrand and Social Templates for our friends at @identifiedclo Our main priority was choosing typefaces that reflect the contemporary messaging and feel of the brand, while maintaining a neutral stance that fits well into modern streetwear and luxury basics. With this in mind, we landed on a mixed format of using a script, serif, and san-serif in unison. As always, we developed a practical branding system that any of their team members or less experienced designers could implement daily.